STORYTELLING INSPIRING CHANGE
BEHIND THE LENSE
With a strong foundation in film and advocacy, our founder Emmanuel Mwape, has received international recognition for projects like Saving Chalo and Helping Chalo.
ABOUT THRI
Clearing the smoke – Tobacco Harm Reduction (THR) project uses the power of storytelling and multimedia to raise awareness about safer nicotine products and the importance of tobacco harm reduction. Led by filmmaker and advocate Emmanuel Mwape, this project seeks to educate, inspire, and drive meaningful change through impactful films, documentaries, and other digital content.
We believe that informed communities are empowered communities. Through education and advocacy, we aim to create a healthier future for all.
Our Mission
To amplify the conversation around tobacco harm reduction through creative, accessible, and evidence-based media. We aim to bridge knowledge gaps and promote safer alternatives to harmful tobacco products by engaging diverse audiences, including community members, policymakers, and health professionals.
OUR GOALS
Our goals focus on reducing the health risks associated with smoking by advocating for safer alternatives and informed choices. We are committed to empowering communities with knowledge and support to build a healthier, smoke-free future.
FUTURE PLANS
ENCOURAGE
FARMERS
Engage with tobacco farmers for a launch an initiative to help them shift to other cash crops.
EDUCATE
COMMUNITIES
Raise awareness about the dangers of tobacco use and highlight safer alternatives.
INSPIRE
ACTION
Encourage tobacco users to make informed decisions about harm reduction.
INFLUENCE
POLICY
Provide resources that support evidence-based policies for tobacco harm reduction.
WHAT WE DO
At our Tobacco Harm Reduction initiative, we are dedicated to promoting safer alternatives to smoking through education, advocacy, and access to scientifically backed solutions. Our work empowers individuals to make informed choices for healthier lifestyles and stronger communities.
SERVICES
CONTENT CREATION
Explore
Explores tobacco product regulations and policies, featuring insights from health professionals, policymakers, and THR advocates.
Compare
Compares the dangers of traditional tobacco products with the benefits of safer nicotine alternatives.
Various Mediums
Additional content includes podcasts, social media campaigns, and educational videos.
COMMUNITY OUTREACH
SHARE
Sharing our media on platforms like YouTube, Vimeo, and social media.
COLLABORATION
Partnering with community organizations, and policymakers to facilitate viewings and discussions.
TESTIMONIALS
WHAT PEOPLE
THINK ABOUT THRI
Discover what attendees and supporters have to say about our impactful efforts in promoting safer alternatives to smoking. Their testimonials reflect the positive changes inspired by our commitment to public health and education.
“The team’s dedication to education and awareness is evident, empowering individuals to make informed decisions for healthier lifestyles. This initiative is a vital step toward reducing the harmful effects of smoking in our communities. I commend their efforts and encourage continued advocacy for a healthier future.”